Impact of corporate social responsibility initiatives on Taiwanese banking customers

International Journal of Bank Marketing

Volumn 29, Issue 1, 2011, Pages 50-63

  McDonald, Lynette M ^a   Lai, Chia Hung ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b Taipei Municipal JieShou Junior High School   (Taiwan)

Author keywords

Attitudes; Banks; Behaviour; Corporate social responsibility; Taiwan

Indexed keywords

EID: 79551492633     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111101374     Document Type: Article

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