Effects of DMO Coordination on Destination Brand Identity: A Mixed-Method Study on the City of Edinburgh

Journal of Travel Research

Volumn 52, Issue 2, 2013, Pages 212-224

  Bregoli, Ilenia ^a  

^a UNIVERSITY OF NORTHAMPTON   (United Kingdom)

Author keywords

destination branding; destination management; internal brand strength; mixed methods; stakeholder coordination

Indexed keywords

ECONOMETRICS; MARKETING; METHODOLOGY; STAKEHOLDER; TOURIST DESTINATION;

EDINBURGH [SCOTLAND]; SCOTLAND; UNITED KINGDOM;

EID: 84873967619     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287512461566     Document Type: Article

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