Collaborative destination marketing: A case study of Elkhart county, Indiana

Tourism Management

Volumn 28, Issue 3, 2007, Pages 863-875

  Wang, Youcheng ^a   Fesenmaier, Daniel R ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Alliances and networks; Collaboration; Convention and visitors bureau; Destination marketing

Indexed keywords

INTEGRATED APPROACH; LEISURE INDUSTRY; MARKETING; PARTNERSHIP APPROACH; TOURISM DEVELOPMENT; TOURIST DESTINATION;

ELKHART COUNTY; INDIANA; NORTH AMERICA; UNITED STATES;

EID: 38549118229     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2006.02.007     Document Type: Article

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