메뉴 건너뛰기




Volumn , Issue , 2011, Pages 113-129

Destination branding and positioning

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84873972058     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (42)

References (80)
  • 1
    • 0004048902 scopus 로고
    • Managing Brand Equity: Capitalizing on the Value of a Brand Name
    • Free Press, New York
    • Aaker, D.A. (1991) Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, New York.
    • (1991)
    • Aaker, D.A.1
  • 2
    • 0030528926 scopus 로고    scopus 로고
    • Measuring brand equity across products and markets
    • Aaker, D.A. (1996) Measuring brand equity across products and markets. California Management Review 38, 102-120.
    • (1996) California Management Review , vol.38 , pp. 102-120
    • Aaker, D.A.1
  • 3
    • 0004289246 scopus 로고    scopus 로고
    • Strategic Marketing Management
    • 6th edn. Wiley, New York
    • Aaker, D.A. (2001) Strategic Marketing Management, 6th edn. Wiley, New York.
    • (2001)
    • Aaker, D.A.1
  • 5
    • 0031478211 scopus 로고    scopus 로고
    • Dimensions of brand personality
    • Aaker, J.L. (1997) Dimensions of brand personality. Journal of Marketing Research 34, 347-356.
    • (1997) Journal of Marketing Research , vol.34 , pp. 347-356
    • Aaker, J.L.1
  • 6
    • 84990330562 scopus 로고    scopus 로고
    • Image of tourism attractions in Kuwait
    • Alhemoud, A. and Armstrong, E. (1996) Image of tourism attractions in Kuwait. Journal of Travel Research 34(4), 76-80.
    • (1996) Journal of Travel Research , vol.34 , Issue.4 , pp. 76-80
    • Alhemoud, A.1    Armstrong, E.2
  • 7
    • 84890207683 scopus 로고    scopus 로고
    • Resource Library
    • American Marketing Association, accessed 15 March 2011
    • American Marketing Association (2011) Resource Library. Dictionary, Term, brand. Available at: http://www. marketingpower.com/_layouts/Dictionary.aspx?dLetter=B (accessed 15 March 2011).
    • (2011) Dictionary, Term, brand
  • 9
    • 1642551389 scopus 로고    scopus 로고
    • Brand New Justice: How Branding Places and Products Can Help the Developing World
    • Elsevier Butterworth-Heinemann, Oxford, UK
    • Anholt, S. (2005) Brand New Justice: How Branding Places and Products Can Help the Developing World. Elsevier Butterworth-Heinemann, Oxford, UK.
    • (2005)
    • Anholt, S.1
  • 10
    • 84890142155 scopus 로고    scopus 로고
    • Total Destination Management: Free Articles
    • accessed 15 March 2011
    • Baker, B. (2007) Total Destination Management: Free Articles. Available at: http://www.destinationbranding.com/articles.html (accessed 15 March 2011).
    • (2007)
    • Baker, B.1
  • 11
    • 85000257643 scopus 로고    scopus 로고
    • U.S. international travelers' images of four Mediterranean destinations: a comparison of visitors and nonvisitors
    • Baloglu, S. and McCleary, K.W. (1999) U.S. international travelers' images of four Mediterranean destinations: a comparison of visitors and nonvisitors. Journal of Travel Research 38, 144-152.
    • (1999) Journal of Travel Research , vol.38 , pp. 144-152
    • Baloglu, S.1    McCleary, K.W.2
  • 12
    • 18144387522 scopus 로고    scopus 로고
    • Destination branding: insights and practices from destination management organizations
    • Blain, C., Levy, S.E. and Ritchie, J.R.B. (2005) Destination branding: insights and practices from destination management organizations. Journal of Travel Research 43, 328-338.
    • (2005) Journal of Travel Research , vol.43 , pp. 328-338
    • Blain, C.1    Levy, S.E.2    Ritchie, J.R.B.3
  • 13
    • 0000326874 scopus 로고
    • The use of advertising in managing destination image
    • Bojanic, D.C. (1991) The use of advertising in managing destination image. Tourism Management 12, 353-355.
    • (1991) Tourism Management , vol.12 , pp. 353-355
    • Bojanic, D.C.1
  • 14
    • 0001126373 scopus 로고    scopus 로고
    • Developing a revised competitive position for sun/lost city, South Africa
    • Botha, C., Crompton, J.L. and Kim, S.S. (1999) Developing a revised competitive position for sun/lost city, South Africa. Journal of Travel Research 37, 341-352.
    • (1999) Journal of Travel Research , vol.37 , pp. 341-352
    • Botha, C.1    Crompton, J.L.2    Kim, S.S.3
  • 15
    • 0001254858 scopus 로고    scopus 로고
    • Tourism marketing images of industrial cities
    • Bramwell, B. and Rawding, L. (1996) Tourism marketing images of industrial cities. Annals of Tourism Research 23, 201-221.
    • (1996) Annals of Tourism Research , vol.23 , pp. 201-221
    • Bramwell, B.1    Rawding, L.2
  • 16
    • 6144284779 scopus 로고
    • The image of the third world in tourism marketing
    • Britton, R.A. (1979) The image of the third world in tourism marketing. Annals of Tourism Research 6, 318-327.
    • (1979) Annals of Tourism Research , vol.6 , pp. 318-327
    • Britton, R.A.1
  • 17
    • 0002695532 scopus 로고    scopus 로고
    • Marketing the competitive destination of the future
    • Buhalis, D. (2000) Marketing the competitive destination of the future. Tourism Management 21, 97-116.
    • (2000) Tourism Management , vol.21 , pp. 97-116
    • Buhalis, D.1
  • 18
    • 0036650754 scopus 로고    scopus 로고
    • Cooperative branding for rural destinations
    • Cai, L. (2002) Cooperative branding for rural destinations. Annals of Tourism Research 29, 720-742.
    • (2002) Annals of Tourism Research , vol.29 , pp. 720-742
    • Cai, L.1
  • 20
    • 0039441462 scopus 로고    scopus 로고
    • Positioning a tourism destination to gain a competitive edge
    • Chacko, H.E. (1996) Positioning a tourism destination to gain a competitive edge. Asia Pacific Journal of Tourism Research 1(2), 69-75.
    • (1996) Asia Pacific Journal of Tourism Research , vol.1 , Issue.2 , pp. 69-75
    • Chacko, H.E.1
  • 21
    • 0036806590 scopus 로고    scopus 로고
    • Market positioning analysis-a hybrid approach
    • Chen, J.S. and Uysal, M. (2002) Market positioning analysis-a hybrid approach. Annals of Tourism Research 29, 987-1003.
    • (2002) Annals of Tourism Research , vol.29 , pp. 987-1003
    • Chen, J.S.1    Uysal, M.2
  • 22
    • 0033011284 scopus 로고    scopus 로고
    • International students' image of rural Pennsylvania as a travel destination
    • Chen, P.J. and Kerstetter, D.L. (1999) International students' image of rural Pennsylvania as a travel destination. Journal of Travel Research 37, 256-266.
    • (1999) Journal of Travel Research , vol.37 , pp. 256-266
    • Chen, P.J.1    Kerstetter, D.L.2
  • 23
    • 0002238945 scopus 로고    scopus 로고
    • Customer portfolio development: modeling destination adapters, inactives, and rejecters
    • Court, B. and Lupton, R.A. (1997) Customer portfolio development: modeling destination adapters, inactives, and rejecters. Journal of Travel Research 36(1), 35-43.
    • (1997) Journal of Travel Research , vol.36 , Issue.1 , pp. 35-43
    • Court, B.1    Lupton, R.A.2
  • 24
    • 84965443281 scopus 로고
    • An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image
    • Crompton, J.L. (1979) An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research 17(1), 18-23.
    • (1979) Journal of Travel Research , vol.17 , Issue.1 , pp. 18-23
    • Crompton, J.L.1
  • 25
    • 0001900553 scopus 로고
    • Positioning: the example of the Lower Rio Grande Valley in the winter long stay destination market
    • Crompton, J.L., Fakeye, P.C. and Lue, C.-C. (1992) Positioning: the example of the Lower Rio Grande Valley in the winter long stay destination market. Journal of Travel Research 31(2), 20-26.
    • (1992) Journal of Travel Research , vol.31 , Issue.2 , pp. 20-26
    • Crompton, J.L.1    Fakeye, P.C.2    Lue, C.-C.3
  • 26
    • 24744438098 scopus 로고    scopus 로고
    • Branding a state: the evolution of brand Oregon
    • Curtis, J. (2001) Branding a state: the evolution of brand Oregon. Journal of Vacation Marketing 7, 75-81.
    • (2001) Journal of Vacation Marketing , vol.7 , pp. 75-81
    • Curtis, J.1
  • 27
    • 0033209461 scopus 로고    scopus 로고
    • Experts' views about defining services brands and the principles of services branding
    • de Chernatony, L. and Dall'Olmo Riley, F. (1999) Experts' views about defining services brands and the principles of services branding. Journal of Business Research 46,181-192.
    • (1999) Journal of Business Research , vol.46 , pp. 181-192
    • De Chernatony, L.1    Dall'Olmo Riley, F.2
  • 28
    • 77954569464 scopus 로고    scopus 로고
    • Modeling the commonly-assumed relationship between human capital and brand equity in tourism
    • Denizci, B. and Tasci, A.D.A. (2010) Modeling the commonly-assumed relationship between human capital and brand equity in tourism. Journal of Hospitality Marketing and Management 19, 610-628.
    • (2010) Journal of Hospitality Marketing and Management , vol.19 , pp. 610-628
    • Denizci, B.1    Tasci, A.D.A.2
  • 29
    • 0035714552 scopus 로고    scopus 로고
    • Destination branding in a hostile environment
    • D'Hauteserre, A. (2001) Destination branding in a hostile environment. Journal of Travel Research 39, 300-307.
    • (2001) Journal of Travel Research , vol.39 , pp. 300-307
    • D'Hauteserre, A.1
  • 30
    • 0002113043 scopus 로고
    • The measurement of destination image: an empirical assessment
    • Echtner, C.M. and Ritchie, J.R.B (1993) The measurement of destination image: an empirical assessment. Journal of Travel Research 31(4), 3-13.
    • (1993) Journal of Travel Research , vol.31 , Issue.4 , pp. 3-13
    • Echtner, C.M.1    Ritchie, J.R.B.2
  • 31
    • 0002079587 scopus 로고
    • Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley
    • Fakeye, P.C. and Crompton, J.L. (1991) Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley. Journal of Travel Research 30(1), 10-16.
    • (1991) Journal of Travel Research , vol.30 , Issue.1 , pp. 10-16
    • Fakeye, P.C.1    Crompton, J.L.2
  • 32
    • 0032351557 scopus 로고    scopus 로고
    • Consumers and their brands: developing relationship theory in consumer research
    • Fournier, S. (1998) Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research 24, 343-373.
    • (1998) Journal of Consumer Research , vol.24 , pp. 343-373
    • Fournier, S.1
  • 33
    • 0024783460 scopus 로고
    • Tourism image: attribute measurement of state tourism products using multidimensional scaling techniques
    • Gartner, W.C. (1989) Tourism image: attribute measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research 28(2), pp. 16-20.
    • (1989) Journal of Travel Research , vol.28 , Issue.2 , pp. 16-20
    • Gartner, W.C.1
  • 36
    • 3042751377 scopus 로고    scopus 로고
    • Leveraging export brands through a tourism destination brand
    • Gnoth, J. (2002) Leveraging export brands through a tourism destination brand. Brand Management 9, 262-280.
    • (2002) Brand Management , vol.9 , pp. 262-280
    • Gnoth, J.1
  • 37
    • 16444375537 scopus 로고    scopus 로고
    • E-heritage in the globalizing society: enabling cross-cultural engagement through ICT
    • Go, F.M., Lee, R.M. and Russo, A.P. (2003) E-heritage in the globalizing society: enabling cross-cultural engagement through ICT. Information Technology and Tourism 6, 55-68.
    • (2003) Information Technology and Tourism , vol.6 , pp. 55-68
    • Go, F.M.1    Lee, R.M.2    Russo, A.P.3
  • 38
    • 84970707729 scopus 로고
    • The relationship between preferences for and perceptions of vacation destinations: application of a choice model
    • Goodrich, J.N. (1978) The relationship between preferences for and perceptions of vacation destinations: application of a choice model. Journal of Travel Research 17(2), 8-13.
    • (1978) Journal of Travel Research , vol.17 , Issue.2 , pp. 8-13
    • Goodrich, J.N.1
  • 39
    • 0003468787 scopus 로고
    • Vacationscape: Designing Tourist Regions
    • Bureau of Business Research, University of Texas, Austin, Texas
    • Gunn, C. (1972) Vacationscape: Designing Tourist Regions. Bureau of Business Research, University of Texas, Austin, Texas.
    • (1972)
    • Gunn, C.1
  • 40
    • 79952386564 scopus 로고    scopus 로고
    • Marketing Changes
    • Thomson, London
    • Hart, S. (2003) Marketing Changes. Thomson, London.
    • (2003)
    • Hart, S.1
  • 41
    • 24744440213 scopus 로고    scopus 로고
    • Selling places: the new Asia-Singapore brand
    • In: Robinson, M., Evans, N., Long, P., Sharpley, R. and Swarbrooke, J. (eds), Centre for Travel and Tourism, Sunderland, UK
    • Henderson, J.C. (2000) Selling places: the new Asia-Singapore brand. In: Robinson, M., Evans, N., Long, P., Sharpley, R. and Swarbrooke, J. (eds) Management, Marketing and the Political Economy of Travel and Tourism. Centre for Travel and Tourism, Sunderland, UK, pp. 207-218.
    • (2000) Management, Marketing and the Political Economy of Travel and Tourism , pp. 207-218
    • Henderson, J.C.1
  • 42
    • 33644531954 scopus 로고    scopus 로고
    • Integrated marketing communication: from tactics to strategy
    • Holm, O. (2006) Integrated marketing communication: from tactics to strategy. Corporate Communications 11, 23-33.
    • (2006) Corporate Communications , vol.11 , pp. 23-33
    • Holm, O.1
  • 43
    • 0002844018 scopus 로고
    • Image as a factor in tourist development
    • Hunt, J.D. (1975) Image as a factor in tourist development. Journal of Travel Research 13(3), 1-7.
    • (1975) Journal of Travel Research , vol.13 , Issue.3 , pp. 1-7
    • Hunt, J.D.1
  • 44
    • 27644484091 scopus 로고    scopus 로고
    • Discriminating perceptions of a peripheral 'Nordic destination' among European tourists
    • Jensen, O. and Korneliussen, T. (2002) Discriminating perceptions of a peripheral 'Nordic destination' among European tourists. Tourism and Hospitality Research 3, 319-330.
    • (2002) Tourism and Hospitality Research , vol.3 , pp. 319-330
    • Jensen, O.1    Korneliussen, T.2
  • 45
    • 85000259708 scopus 로고    scopus 로고
    • Toronto's image as a destination; a comparative importance-satisfaction analysis by origin of visitors
    • Joppe, M., Martin, D.W. and Waalen, J. (2001) Toronto's image as a destination; a comparative importance-satisfaction analysis by origin of visitors. Journal of Travel Research 39, 252-260.
    • (2001) Journal of Travel Research , vol.39 , pp. 252-260
    • Joppe, M.1    Martin, D.W.2    Waalen, J.3
  • 46
    • 21144478550 scopus 로고
    • Conceptualizing, measuring, and managing customer-based brand equity
    • Keller, K.L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57, 1-22.
    • (1993) Journal of Marketing , vol.57 , pp. 1-22
    • Keller, K.L.1
  • 47
    • 0004266342 scopus 로고    scopus 로고
    • Strategic Brand Management: Building, Measuring and Managing Brand Equity
    • Prentice Hall International, Upper Saddle River, New Jersey
    • Keller, K.L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall International, Upper Saddle River, New Jersey.
    • (2003)
    • Keller, K.L.1
  • 48
    • 84861955627 scopus 로고    scopus 로고
    • Exploring destination brand communities: a business model for collaboration in the extremely fragmented tourism industry
    • Bled, Slovenia, 21-23 June 2004, accessed 15 February 2010
    • Klooster, E.V., Go, F. and Baalen, P.V. (2004) Exploring destination brand communities: a business model for collaboration in the extremely fragmented tourism industry. Paper presented at the 17th Bled eCommerce Conference eGlobal, Bled, Slovenia, 21-23 June 2004. Available at: http://ecom.fov. unimb.si/proceedings.nsf/0/ffac9e563098e2c7c1256ee0002e4336/$FILE/24Klooster.pdf (accessed 15 February 2010).
    • (2004) Paper presented at the 17th Bled eCommerce Conference eGlobal
    • Klooster, E.V.1    Go, F.2    Baalen, P.V.3
  • 49
    • 0004079982 scopus 로고    scopus 로고
    • Principles of Marketing
    • 7th edn. Prentice Hall International, Upper Saddle River, New Jersey
    • Kotler, P. and Armstrong, G. (1996) Principles of Marketing, 7th edn. Prentice Hall International, Upper Saddle River, New Jersey.
    • (1996)
    • Kotler, P.1    Armstrong, G.2
  • 50
    • 18144401382 scopus 로고    scopus 로고
    • Country as brand, product, and beyond: a place marketing and brand management perspective
    • Kotler, P. and Gertner, D. (2002) Country as brand, product, and beyond: a place marketing and brand management perspective. Journal of Brand Management 9, 249-261.
    • (2002) Journal of Brand Management , vol.9 , pp. 249-261
    • Kotler, P.1    Gertner, D.2
  • 51
    • 0003927975 scopus 로고
    • Marketing Places-Attracting Investment, Industry and Tourism to Cities, States and Nations
    • Free Press, New York
    • Kotler, P., Haider, D.H. and Rein, I. (1993) Marketing Places-Attracting Investment, Industry and Tourism to Cities, States and Nations. Free Press, New York.
    • (1993)
    • Kotler, P.1    Haider, D.H.2    Rein, I.3
  • 52
    • 0004289446 scopus 로고    scopus 로고
    • Marketing for Hospitality and Tourism
    • Prentice Hall International, Upper Saddle River, New Jersey
    • Kotler, P., Bowen, J. and Makens, J. (1999) Marketing for Hospitality and Tourism. Prentice Hall International, Upper Saddle River, New Jersey.
    • (1999)
    • Kotler, P.1    Bowen, J.2    Makens, J.3
  • 54
    • 0004088833 scopus 로고
    • Tourism Marketing, Services and Quality Management Perspectives
    • Stanley Thorns, London
    • Laws, E. (2002) Tourism Marketing, Services and Quality Management Perspectives. Stanley Thorns, London.
    • (1991)
    • Laws, E.1
  • 55
    • 0003711260 scopus 로고
    • Services Marketing
    • 2nd edn. Prentice-Hall, Englewood Cliffs, New Jersey
    • Lovelock, C.H. (1991) Services Marketing, 2nd edn. Prentice-Hall, Englewood Cliffs, New Jersey.
    • (1991)
    • Lovelock, C.H.1
  • 56
    • 0001655351 scopus 로고    scopus 로고
    • Pictorial element of destination in image formation
    • MacKay, K. and Fesenmaier, D. (1997) Pictorial element of destination in image formation. Annals of Tourism Research 24, 537-565.
    • (1997) Annals of Tourism Research , vol.24 , pp. 537-565
    • MacKay, K.1    Fesenmaier, D.2
  • 57
    • 0010335458 scopus 로고    scopus 로고
    • An exploration of cross-cultural destination image assessment
    • MacKay, K. and Fesenmaier, D. (2000) An exploration of cross-cultural destination image assessment. Journal of Travel Research 38, 417-423.
    • (2000) Journal of Travel Research , vol.38 , pp. 417-423
    • MacKay, K.1    Fesenmaier, D.2
  • 58
    • 84970532799 scopus 로고
    • The role of awareness and familiarity with a destination: the Central Florida case
    • Milman, A. and Pizam, A. (1995) The role of awareness and familiarity with a destination: the Central Florida case. Journal of Travel Research 33(3), 21-27.
    • (1995) Journal of Travel Research , vol.33 , Issue.3 , pp. 21-27
    • Milman, A.1    Pizam, A.2
  • 59
    • 0002826998 scopus 로고
    • Recovery from natural disaster: travel writers and tourist destinations
    • Milo, K.J. and Yoder, S.L. (1991) Recovery from natural disaster: travel writers and tourist destinations. Journal of Travel Research 30(1), 36-39.
    • (1991) Journal of Travel Research , vol.30 , Issue.1 , pp. 36-39
    • Milo, K.J.1    Yoder, S.L.2
  • 60
    • 13244272637 scopus 로고    scopus 로고
    • New Zealand, 100% pure. The creation of a powerful niche destination brand
    • Morgan, N., Pritchard, A. and Piggott, R. (2002) New Zealand, 100% pure. The creation of a powerful niche destination brand. Journal of Brand Management 9, 335-354.
    • (2002) Journal of Brand Management , vol.9 , pp. 335-354
    • Morgan, N.1    Pritchard, A.2    Piggott, R.3
  • 61
    • 0036991576 scopus 로고    scopus 로고
    • The branding of myths and the myths of branding: some critical remarks on the branding of destinations
    • Mundt, J.W. (2002) The branding of myths and the myths of branding: some critical remarks on the branding of destinations. Tourism 50, 339-348.
    • (2002) Tourism , vol.50 , pp. 339-348
    • Mundt, J.W.1
  • 62
    • 0010333105 scopus 로고    scopus 로고
    • Australia's image as a holiday destination-perceptions of backpacker visitors
    • Murphy, L. (2000) Australia's image as a holiday destination-perceptions of backpacker visitors. Journal of Travel and Tourism Marketing 8(3), 21-45.
    • (2000) Journal of Travel and Tourism Marketing , vol.8 , Issue.3 , pp. 21-45
    • Murphy, L.1
  • 63
    • 3142750363 scopus 로고    scopus 로고
    • Opinion piece: branding the nation-the theoretical context
    • Olins, W. (2002) Opinion piece: branding the nation-the theoretical context. Journal of Brand Management 9, 241-248.
    • (2002) Journal of Brand Management , vol.9 , pp. 241-248
    • Olins, W.1
  • 64
    • 84890170246 scopus 로고    scopus 로고
    • Oregon Business Plan White Paper 'Branding and Marketing Oregon'
    • accessed 15 February 2010
    • Oregon Business Plan.org. (2010) Oregon Business Plan White Paper 'Branding and Marketing Oregon'. Available at: http://www.oregonbusinessplan.org/pdf/12-Brand%20Oregon%20WP%2001-15-03.pdf (accessed 15 February 2010).
    • (2010)
  • 65
    • 33745696129 scopus 로고    scopus 로고
    • Destination Marketing Organisations
    • Elsevier, Oxford, UK
    • Pike, S. (2004) Destination Marketing Organisations. Advances in Tourism Research Series. Elsevier, Oxford, UK.
    • (2004) Advances in Tourism Research Series
    • Pike, S.1
  • 66
    • 38249024146 scopus 로고
    • The image concept: its place in consumer psychology
    • Poiesz, T.B.C. (1989) The image concept: its place in consumer psychology. Journal of Economic Psychology 10, 457-472.
    • (1989) Journal of Economic Psychology , vol.10 , pp. 457-472
    • Poiesz, T.B.C.1
  • 67
    • 84965383676 scopus 로고
    • Free elicitation of descriptive adjectives for tourism image assessment
    • Reilly, M.D. (1990) Free elicitation of descriptive adjectives for tourism image assessment. Journal of Travel Research 28(4), 21-26.
    • (1990) Journal of Travel Research , vol.28 , Issue.4 , pp. 21-26
    • Reilly, M.D.1
  • 68
    • 84890181425 scopus 로고    scopus 로고
    • Destination Branding, Applying Branding Principles to the Marketing of Destinations
    • MASMI Research Group, London, accessed 15 March 2011
    • Rossides, N. (2010) Destination Branding, Applying Branding Principles to the Marketing of Destinations. White Paper, MASMI Research Group, London. Available at: http://www.masmi.com/global/main.php? action=aatext&page=aatext&design=default&aatext_id=117 (accessed 15 March 2011).
    • (2010) White Paper
    • Rossides, N.1
  • 69
    • 0347877983 scopus 로고    scopus 로고
    • Reconstructing place image-a case study of its role in destination market research
    • Selby, M. and Morgan, N.J. (1996) Reconstructing place image-a case study of its role in destination market research. Tourism Management 17, 287-294.
    • (1996) Tourism Management , vol.17 , pp. 287-294
    • Selby, M.1    Morgan, N.J.2
  • 70
    • 0040998191 scopus 로고    scopus 로고
    • Gender images in state tourism brochures: an overlooked area in socially responsible tourism marketing
    • Sirakaya, E. and Sonmez, S. (2000) Gender images in state tourism brochures: an overlooked area in socially responsible tourism marketing. Journal of Travel Research 38, 323-362.
    • (2000) Journal of Travel Research , vol.38 , pp. 323-362
    • Sirakaya, E.1    Sonmez, S.2
  • 71
    • 75349083179 scopus 로고    scopus 로고
    • Wish you were here? Some problems associated with integrating marketing communications when promoting place brands
    • Skinner, H. (2005) Wish you were here? Some problems associated with integrating marketing communications when promoting place brands. Place Branding 1, 299-315.
    • (2005) Place Branding , vol.1 , pp. 299-315
    • Skinner, H.1
  • 73
    • 82955206812 scopus 로고    scopus 로고
    • Destination branding input-output analysis: a method for evaluating productivity
    • Tasci, A.D.A. and Denizci, B. (2009) Destination branding input-output analysis: a method for evaluating productivity. Tourism Analysis 14, 65-83.
    • (2009) Tourism Analysis , vol.14 , pp. 65-83
    • Tasci, A.D.A.1    Denizci, B.2
  • 74
    • 77951938833 scopus 로고    scopus 로고
    • Fashionable hospitality: a natural symbiosis for Hong Kong's tourism industry?
    • Tasci, A.D.A. and Denizci, B. (2010) Fashionable hospitality: a natural symbiosis for Hong Kong's tourism industry? International Journal of Hospitality Management 29, 488-499.
    • (2010) International Journal of Hospitality Management , vol.29 , pp. 488-499
    • Tasci, A.D.A.1    Denizci, B.2
  • 75
    • 34249782550 scopus 로고    scopus 로고
    • Destination image and its functional relationships
    • Tasci, A.D.A. and Gartner, W.C. (2007) Destination image and its functional relationships. Journal of Travel Research 45, 413-425.
    • (2007) Journal of Travel Research , vol.45 , pp. 413-425
    • Tasci, A.D.A.1    Gartner, W.C.2
  • 76
    • 84876301834 scopus 로고    scopus 로고
    • A practical framework for destination branding in tourism branding: communities in action
    • In: Cai, L., Gartner, W.C. and Munar, A.M. (eds), Emerald Group Publishing, Bingley, UK
    • Tasci, A.D.A. and Gartner, W.C. (2009) A practical framework for destination branding in tourism branding: communities in action. In: Cai, L., Gartner, W.C. and Munar, A.M. (eds) Tourism Branding: Communities in Action. Bridging Tourism Theory and Practice, Volume 1. Emerald Group Publishing, Bingley, UK, pp. 149-158.
    • (2009) Tourism Branding: Communities in Action. Bridging Tourism Theory and Practice , vol.1 , pp. 149-158
    • Tasci, A.D.A.1    Gartner, W.C.2
  • 78
    • 34548335203 scopus 로고    scopus 로고
    • Measurement of destination brand bias using a quasi-experimental design
    • Tasci, A.D.A., Gartner, W.C. and Cavusgil, S.T. (2007b) Measurement of destination brand bias using a quasi-experimental design. Tourism Management 28, 1529-1540.
    • (2007) Tourism Management , vol.28 , pp. 1529-1540
    • Tasci, A.D.A.1    Gartner, W.C.2    Cavusgil, S.T.3
  • 79
    • 84890131970 scopus 로고    scopus 로고
    • Judging the book by the cover: travelers' uniform preferences for the hospitality industry of a destination
    • Paper presented at the Annual Conference of Travel and Tourism Research Association, 21-24 June 2009, Hawaii
    • Tasci, A.D.A., Denizci, B. and Gartner W.C. (2009) Judging the book by the cover: travelers' uniform preferences for the hospitality industry of a destination. Paper presented at the Annual Conference of Travel and Tourism Research Association, 21-24 June 2009, Hawaii.
    • (2009)
    • Tasci, A.D.A.1    Denizci, B.2    Gartner, W.C.3
  • 80
    • 84992958007 scopus 로고    scopus 로고
    • Branding mountain destinations: the battle for "peacefulness"
    • Williams, P.W., Gill, A.M. and Chura, N. (2004) Branding mountain destinations: the battle for "peacefulness". Tourism Review 59(1), 6-15.
    • (2004) Tourism Review , vol.59 , Issue.1 , pp. 6-15
    • Williams, P.W.1    Gill, A.M.2    Chura, N.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.