Destination brand identity, values, and community: A case study from rural victoria, Australia

Journal of Travel and Tourism Marketing

Volumn 28, Issue 1, 2011, Pages 13-26

  Wheeler, Fiona ^a   Frost, Warwick ^b   Weiler, Betty ^c  

^a MONASH UNIVERSITY   (Australia)

^b LA TROBE UNIVERSITY   (Australia)

^c SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Brand community; Destination branding; Identity; Rural tourism; Stakeholders; Values

Indexed keywords

EID: 79551696043     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.535441     Document Type: Article

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