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International Journal of Research in Marketing
Volumn 25, Issue 4, 2008, Pages 327-334
Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
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Indexed keywords

EID: 55949132026     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.07.006     Document Type: Article
Times cited : (15)
References (13)
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    • A meta-analysis of the impact of price presentation on perceived savings
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  • 7
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    • Avoiding anxiety, being in denial or simply stroking self-esteem: Why self-positivity?
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    • Raghubir, P.1    Menon, G.2
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    • Effect of face value on monetary valuation in foreign currencies
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    • The proximity heuristic in judgments of accident probabilities
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    • Teigen, K.H.1

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