Regulating risk or risking regulation? Construal levels and depletion effects in the processing of health messages

Journal of Consumer Research

Volumn 36, Issue 3, 2009, Pages 448-462

  Agrawal, Nidhi ^a   Wan, Echo Wen ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149102222     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/597331     Document Type: Article

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