Explaining the Role of Perceived Risk, Knowledge, Price, and Cost in Dry Fish Consumption Within the Theory of Planned Behavior

Journal of Global Marketing

Volumn 25, Issue 4, 2012, Pages 181-201

  Siddique, Mohammad Abdul Momin ^a,b  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

^b UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Bangladesh; dry fish consumption; knowledge; perceived risk; price and cost; TPB

Indexed keywords

EID: 84872420908     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2012.743203     Document Type: Article

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