Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit

Food Quality and Preference

Volumn 14, Issue 1, 2003, Pages 65-74

  Bower, John A ^a   Saadat, Mohammad A ^a   Whitten, Catherine ^b  

^a QUEEN MARGARET UNIVERSITY   (United Kingdom)

^b Forest Products   (United Kingdom)

Author keywords

Benecol; Consumer preference; Fat spreads; Label information; Yellow fats

Indexed keywords

ADOLESCENT; ADULT; AGE; CONSUMER; CONTROLLED STUDY; COST; FEMALE; FOOD INDUSTRY; FOOD PACKAGING; FOOD PREFERENCE; FOOD QUALITY; GENDER; HEALTH BEHAVIOR; HUMAN; HUMAN EXPERIMENT; MALE; NUTRITIONAL VALUE; REVIEW; TASTE;

EID: 0037210517     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0950-3293(02)00019-8     Document Type: Article

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