Sound disclosures: Assessing when a disclosure is worthwhile

Journal of Public Policy and Marketing

Volumn 31, Issue 2, 2012, Pages 313-322

  Kozup, John ^a   Taylor, Charles R ^b   Capella, Michael L ^b   Kees, Jeremy ^b,c  

^a Center for Marketing and Public Policy Research   (United States)

^b Department of Marketing ^*  (United States)

^c VILLANOVA UNIVERSITY   (United States)

Author keywords

Comprehension; Disclaimer; Disclosure; Marketing communications; Nutrition labeling and education act

Indexed keywords

EID: 84871191192     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.12.047     Document Type: Article

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