Are nutrient-content claims always effective? match-up effects between product type and claim type in food advertising

International Journal of Advertising

Volumn 31, Issue 3, 2012, Pages

  Choi, Hojoon ^a   Paek, Hye Jin ^b   King, Karen Whitehill ^a  

^a UNIVERSITY OF GEORGIA   (United States)

^b Hanyang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861538325     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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