Setting policies for consumer communications: A behavioral decision research approach

Journal of Public Policy and Marketing

Volumn 23, Issue 1, 2004, Pages 14-27

  Eggers, Sara L ^a   Fischhoff, Baruch ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2942538552     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.23.1.14.30396     Document Type: Review

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