Online sponsored search advertising as a quality signal and its impact on consumer behavior

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

Volumn , Issue , 2007, Pages

  Animesh, Animesh ^a   Viswanathan, Siva ^a   Agarwal, Ritu ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Consumer behavior; Experiment; Price; Quality; Quality uncertainty; Signal; Sponsored search advertising

Indexed keywords

ADVERTISING STRATEGY; CONSUMER PURCHASE; INFORMATION ASYMMETRY; MARKET DYNAMICS; ONLINE MARKETS; PRICE; QUALITY UNCERTAINTY; SIGNAL; SIGNIFICANT IMPACTS; SPONSORED SEARCHES;

ECONOMICS; EXPERIMENTS; IMAGE QUALITY; INFORMATION SYSTEMS; PURCHASING;

CONSUMER BEHAVIOR;

EID: 84870970418     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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