An examination of searcher's perceptions of nonsponsored and sponsored links during ecommerce web searching

Journal of the American Society for Information Science and Technology

Volumn 57, Issue 14, 2006, Pages 1949-1961

  Jansen, Bernard J ^a   Resnick, Marc ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS MODELS; ECOMMERCE WEB SEARCHING; WEB LINKS;

CONTENT BASED RETRIEVAL; ELECTRONIC COMMERCE; MATHEMATICAL MODELS; TELECOMMUNICATION LINKS; WORLD WIDE WEB;

SEARCH ENGINES;

EID: 33751507057     PISSN: 15322882     EISSN: 15322890     Source Type: Journal    
DOI: 10.1002/asi.20425     Document Type: Article

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