Linking Flow, Brand Attitudes, and Purchase Intent in Virtual Worlds

ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems

Volumn , Issue , 2009, Pages

  Hooker, Robert ^a   Wasko, Molly ^a   Paradice, David ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Brand attitudes; Flow; Involvement; Purchase intention; Virtual worlds

Indexed keywords

BRAND ATTITUDES; FLOW; INVOLVEMENT; PURCHASE INTENTION; VIRTUAL WORLDS;

INFORMATION SYSTEMS;

VIRTUAL REALITY;

EID: 84870957159     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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