The role of international tourist perceptions of brand equity and travel intention in culinary tourism

Service Industries Journal

Volumn 32, Issue 16, 2012, Pages 2607-2621

  Horng, Jeou Shyan ^a,b   Liu, Chih Hsing ^c   Chiu, Hsin Yu ^a   Tsai, Chang Yen ^d  

^a NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

^b DE LIN INSTITUTE OF TECHNOLOGY   (Taiwan)

^c SHIH CHIEN UNIVERSITY   (Taiwan)

^d Taipei Teachers' In Service Education Center   (Taiwan)

Author keywords

brand equity; brand loyalty; perceived quality; purchase intention

Indexed keywords

CONCEPTUAL FRAMEWORK; EMPIRICAL ANALYSIS; FOOD MARKET; INTERNATIONAL TOURISM; NUMERICAL MODEL; TRAVEL BEHAVIOR;

EID: 84870937306     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2011.594879     Document Type: Article

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