Understanding customer loyalty through system dynamics: The case of a public sports service in Spain

Management Decision

Volumn 47, Issue 1, 2009, Pages 151-172

  García, Jose Antonio Martínez ^a   Caro, Laura Martínez ^a  

^a TECHNICAL UNIVERSITY OF CARTAGENA   (Spain)

Author keywords

Customer loyalty; General management; Information modelling; Public sector organizations; Sports

Indexed keywords

EID: 70349421459     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740910929768     Document Type: Article

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