Components of art exhibition brand equity for internal and external visitors

Tourism Management

Volumn 31, Issue 4, 2010, Pages 495-504

  Camarero, Carmen ^a   Garrido, María José ^a   Vicente, Eva ^b  

^a UNIVERSITY OF VALLADOLID   (Spain)

^b Department of Applied Economics ^*  (Spain)

Author keywords

Art exhibitions; Brand equity; Cultural organizations

Indexed keywords

ART; CULTURAL HERITAGE; LEAST SQUARES METHOD; MODEL TEST; ORGANIZATIONAL FRAMEWORK;

SPAIN;

EID: 77049104495     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2009.05.011     Document Type: Article

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