Quality, service-dominant logic and many-to-many marketing

TQM Journal

Volumn 20, Issue 2, 2008, Pages 143-153

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Asset valuation; Business to business marketing; Complexity theory; Network topology; Quality; Relationship marketing

Indexed keywords

CHLORINE COMPOUNDS; CIRCUIT THEORY; CUSTOMER SATISFACTION; INFORMATION THEORY; MARKETING; NETWORK MANAGEMENT; QUALITY MANAGEMENT; SALES;

ACTION RESEARCH; ASSET VALUATION; BUSINESS-TO-BUSINESS MARKETING; CASE STUDY RESEARCH; CO-CREATION; COMPLEXITY THEORY; DESIGN/METHODOLOGY/APPROACH; LEAN CONSUMPTION; MANAGEMENT RESEARCH; NETWORK THEORY; NETWORK TOPOLOGY; NEW APPROACHES; POSITIVE EFFECTS; PRACTICAL IMPLICATIONS; QUALITY; RELATIONSHIP MARKETING; VALUE CHAINS; VALUE PROPOSITIONS;

QUALITY OF SERVICE;

EID: 49349091755     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/17542730810857372     Document Type: Article

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