In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context

Marketing Letters

Volumn 23, Issue 4, 2012, Pages 1005-1018

  Maier, Erik ^a   Wilken, Robert ^a   Schneider, Helmut ^b   Kelemci Schneider, Gülpinar ^c  

^a ESMT European School of Management and Technology   (Germany)

^b STEINBEIS UNIVERSITY BERLIN   (Germany)

^c MARMARA UNIVERSITY   (Turkey)

Author keywords

Mood; Mood congruence theory; Mood regulation theory; Mood transience; Willingness to pay

Indexed keywords

EID: 84870677350     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9200-7     Document Type: Article

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