If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations

Psychology and Marketing

Volumn 28, Issue 6, 2011, Pages 561-583

  Sar, Sela ^a   Duff, Brittany R L ^b   Anghelcev, George ^c  

^a IOWA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79955531255     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20401     Document Type: Article

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