Marketing modeling reality and the realities of marketing modeling

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 317-333

  Coughlan, Anne T ^a   Choi, S Chan ^b   Chu, Wujin ^c   Ingene, Charles A ^d   Moorthy, Sridhar ^e   Padmanabhan, V ^f   Raju, Jagmohan S ^g   Soberman, David A ^e   Staelin, Richard ^h   Zhang, Z John ^g  

^a NORTHWESTERN UNIVERSITY   (United States)

^b RUTGERS BUSINESS SCHOOL   (United States)

^c Seoul National University   (South Korea)

^d HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^e UNIVERSITY OF TORONTO   (Canada)

^f INSEAD   (Singapore)

^g UNIVERSITY OF PENNSYLVANIA   (United States)

^h DUKE UNIVERSITY   (United States)

Author keywords

Analytic modeling; Distribution channels; Philosophy of science

Indexed keywords

EID: 77954421111     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9110-5     Document Type: Article

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