Strategy and response to purchase intention questions

Marketing Letters

Volumn 18, Issue 1-2, 2007, Pages 31-44

  Lusk, Jayson L ^a   McLaughlin, Leatta ^b   Jaeger, Sara R ^c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Purchase intention; Strategic behavior; Survey methods; Willingness to pay (WTP)

Indexed keywords

EID: 34247572492     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-9005-7     Document Type: Article

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