The effects of the current economic situation on customer satisfaction and retail patronage behaviour

Total Quality Management and Business Excellence

Volumn 23, Issue 11-12, 2012, Pages 1207-1225

  Martínez Ruiz, María Pilar ^a   Jiménez Zarco, Ana Isabel ^b   Izquierdo Yusta, Alicia ^c  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^b UNIVERSITAT OBERTA DE CATALUNYA   (Spain)

^c UNIVERSITY OF BURGOS   (Spain)

Author keywords

food retailers; maximal customer satisfaction; retail patronage behaviour; store attribute perceptions

Indexed keywords

EID: 84870561771     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2012.661133     Document Type: Article

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