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Volumn 13, Issue 7, 2002, Pages 1035-1046

A proposed model of consumer loyalty in the retailing sector based on the Kuwaiti experience

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EID: 0036840688     PISSN: 09544127     EISSN: None     Source Type: Journal    
DOI: 10.1080/0954412022000017102     Document Type: Article
Times cited : (20)

References (16)
  • 2
    • 0011108233 scopus 로고    scopus 로고
    • Rewarding service with loyalty
    • Anonymous (1997) Rewarding service with loyalty, Asiamoney, 8(3), pp. 59-63.
    • (1997) Asiamoney , vol.8 , Issue.3 , pp. 59-63
  • 3
    • 0011078056 scopus 로고
    • Brand loyalty
    • Reproduced in A.S.C. Ehrenberg & F.G. Pyatt (Eds) (Suffolk, Penguin Books)
    • Brown, G.H. (1952) Brand loyalty. Reproduced in A.S.C. Ehrenberg & F.G. Pyatt (Eds) Consumer Behaviour (Suffolk, Penguin Books, 1971), pp. 28-35.
    • (1952) Consumer Behaviour , pp. 28-35
    • Brown, G.H.1
  • 6
    • 0003263073 scopus 로고
    • How to measure brand loyalty
    • Churchill, H. (1942) How to measure Brand Loyalty, Advertising and Selling, 35(24), pp. 34-50.
    • (1942) Advertising and Selling , vol.35 , Issue.24 , pp. 34-50
    • Churchill, H.1
  • 7
    • 0000624345 scopus 로고
    • Relation of consumer buying habits to marketing methods
    • Copeland, M.T. (1923) Relation of consumer buying habits to marketing methods, Harvard Business Review, 1, pp. 282-289.
    • (1923) Harvard Business Review , vol.1 , pp. 282-289
    • Copeland, M.T.1
  • 10
    • 0011115957 scopus 로고
    • Store loyalty as a basis for market segmentation
    • Fall
    • Enis, B.M. & Paul, G.W. (1970) Store loyalty as a basis for market segmentation, Journal of Retailing, 46, Fall, pp. 42-56.
    • (1970) Journal of Retailing , vol.46 , pp. 42-56
    • Enis, B.M.1    Paul, G.W.2
  • 11
    • 0030500171 scopus 로고    scopus 로고
    • The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study
    • Hallowell, R. (1996) The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study, International Journal of Service Industry Management, 7, pp. 27-42.
    • (1996) International Journal of Service Industry Management , vol.7 , pp. 27-42
    • Hallowell, R.1
  • 14
    • 0011075533 scopus 로고
    • Store location and store assessment research
    • Snow, W. & Scott, K. (1984) Store location and store assessment research, Journal of Retailing, 62(4), pp. 410-430.
    • (1984) Journal of Retailing , vol.62 , Issue.4 , pp. 410-430
    • Snow, W.1    Scott, K.2
  • 15
    • 0003025147 scopus 로고
    • The development of brand loyalty
    • Tucker, W.T. (1964) The development of brand loyalty, Journal of Marketing Research, 1, pp. 32-35.
    • (1964) Journal of Marketing Research , vol.1 , pp. 32-35
    • Tucker, W.T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.