Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression

International Review of Retail, Distribution and Consumer Research

Volumn 16, Issue 2, 2006, Pages 181-197

  Martínez Ruiz, María Pilar ^a   Molla Descals A ^a   Gomez Borja M A ^b   Rojo Alvarez J L ^c  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^c UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

discounts; prices; Sales spike; SVM semiparametric regression; temporary price discounts intervals

Indexed keywords

EID: 72149095183     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600572209     Document Type: Article

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