Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets

Journal of Retailing and Consumer Services

Volumn 17, Issue 4, 2010, Pages 278-285

  Martínez Ruiz, María Pilar ^a   Jiménez Zarco, Ana Isabel ^b   Izquierdo Yusta, Alicia ^c  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^b UNIVERSITAT OBERTA DE CATALUNYA   (Spain)

^c UNIVERSITY OF BURGOS   (Spain)

Author keywords

Customer satisfaction; Grocery stores; Retail patronage behavior; Store attribute perceptions

Indexed keywords

CONSUMPTION BEHAVIOR; DECISION MAKING; RETAILING;

SPAIN;

EID: 77952958549     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.02.005     Document Type: Article

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