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Volumn 27, Issue 11, 2010, Pages 1032-1049

Explaining the joint effect of source credibility and negativity of information in two-sided messages

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EID: 78649474704     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20372     Document Type: Article
Times cited : (41)

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