Facebook friendship and brand advocacy

Journal of Brand Management

Volumn 20, Issue 2, 2012, Pages 128-146

  Wallace, Elaine ^a   Buil, Isabel ^b   De Chernatony, Leslie ^c  

^a NATIONAL UNIVERSITY OF IRELAND   (Ireland)

^b UNIVERSITY OF ZARAGOZA   (Spain)

^c UNIVERSITY OF LUGANO   (Switzerland)

Author keywords

Brand advocacy; Facebook; Homophily; Self expressive brands; Socialties

Indexed keywords

EID: 84870233162     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2012.45     Document Type: Article

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