Customization competition between branded firms: Continuous extension of product line from core product

European Journal of Operational Research

Volumn 225, Issue 2, 2013, Pages 337-352

  Takagoshi, Noritsugu ^a   Matsubayashi, Nobuo ^a  

^a KEIO UNIVERSITY   (Japan)

Author keywords

Game theory; Marketing and manufacturing interfaces; Pricing; Product differentiation; Production; Selection cost

Indexed keywords

COMPETITIVE ADVANTAGE; CORE PRODUCTS; GAME-THEORETIC; PRODUCT CUSTOMIZATION; PRODUCT DIFFERENTIATION; PRODUCT-LINES; UNIT SELECTION;

COMMERCE; COSTS; GAME THEORY; INDUSTRY; MARKETING; PRODUCT DESIGN; PRODUCTION;

COMPETITION;

EID: 84870059617     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2012.10.001     Document Type: Article

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