The limits of mass customization

MIT Sloan Management Review

Volumn 42, Issue 3, 2001, Pages 81-87

  Zipkin, Paul ^a  

^a NONE

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EID: 0002548750     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (15)

1. Even those conditions are not sufficient for success. Reichwald et al. discuss the demise of Custom Foot, whose business model seemed promising. See R. Reichwald, F. Piller and K. Möslein, "Information as a Critical Success Factor for Mass Customization, or Why Even a Customized Shoe Does Not Always Fit" (paper presented at ASAC-IFSAM Conference, Montréal, July 10, 2000).
2. For an alternative depiction of mass customization, ibid.
3. S. Shugan, "The Cost of Thinking," Journal of Consumer Research 7 (September 1980): 99-111; and C. Huffman and B. Kahn, "Variety for Sale: Mass Customization or Mass Confusion?" Journal of Retailing 74, no. 4 (1998): 491-513.
4. S. Shugan, "The Cost of Thinking," Journal of Consumer Research 7 (September 1980): 99-111; and C. Huffman and B. Kahn, "Variety for Sale: Mass Customization or Mass Confusion?" Journal of Retailing 74, no. 4 (1998): 491-513.
5. Gilmore and Pine call that "cosmetic" customization. J. Gilmore and B.J. Pine, "The Four Faces of Mass Customization," Harvard Business Review 75 (January-February 1997): 91-101.
6. "Database Marketing," Business Week, Sept. 5, 1994, 56-62; D. Peppers and M. Rogers, "Enterprise One to One" (New York: Doubleday, 1997); and S. Brown, "Customer Relationship Management" (New York: Wiley, 2000).
7. "Database Marketing," Business Week, Sept. 5, 1994, 56-62; D. Peppers and M. Rogers, "Enterprise One to One" (New York: Doubleday, 1997); and S. Brown, "Customer Relationship Management" (New York: Wiley, 2000).
8. "Database Marketing," Business Week, Sept. 5, 1994, 56-62; D. Peppers and M. Rogers, "Enterprise One to One" (New York: Doubleday, 1997); and S. Brown, "Customer Relationship Management" (New York: Wiley, 2000).
9. "Custom-Made, Direct from the Plant," Business Week Special Issue: 21st Century Capitalism, 1994, 158-160.
10. "Distribution Dilemmas," The Economist, Feb. 26, 2000, 27-38.
11. M. Tseng, J. Jiao and C. Su, "Virtual Prototyping for Customized Product Development," Integrated Manufacturing Systems 9, no. 6 (1998): 334-343.
12. K. Ulrich, T. Randall, M. Fisher and D. Reibstein, "Managing Product Variety," in "Product Variety Management: Research Advances," eds. T. Ho and C. Tang (Dordrecht, Netherlands: Kluwer, 1998), 177-205.
13. S. Kotha, "From Mass Production to Mass Customization: The Case of the National Industrial Bicycle Company of Japan," European Journal of Management 14, no. 5 (1996), 442-450.
14. "Sweatshops to Body Scans," The Economist, April 29, 2000, 60-61.
15. The limited research on demand for variety gives no clear indication whether such demand is increasing. See for example, B. Kahn, "Variety: From the Consumer's Perspective," in "Product Variety Management: Research Advances," eds. T. Ho and C. Tang (Dordrecht, Netherlands: Kluwer, 1998), 19-37.