Competitive customization

Manufacturing and Service Operations Management

Volumn 10, Issue 3, 2008, Pages 377-390

  Mendelson, Haim ^a   Parlaktürk, Ali K ^b  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Competition; Customization level; Mass customization; Price differentiation; Product differentiation

Indexed keywords

COMPETITIVE POSITIONS; COST EFFICIENCIES; CUSTOMIZATION LEVEL; CUSTOMIZED PRODUCTS; DUOPOLY MARKETS; LOWER COSTS; MASS CUSTOMIZATION; OVERALL COSTS; PERCEIVED QUALITIES; PRICE COMPETITIONS; PRICE DIFFERENTIATION; PROCESS IMPROVEMENTS; PRODUCT CONFIGURATIONS; PRODUCT DIFFERENTIATION; PRODUCT LINES; STANDARD PRODUCTS; TWO STAGES;

COMPETITION; COST BENEFIT ANALYSIS; CUSTOMER SATISFACTION; INVESTMENTS;

COSTS;

EID: 61349120746     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1070.0185     Document Type: Article

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