Designing a family of development-intensive products

Management Science

Volumn 52, Issue 6, 2006, Pages 813-825

  Krishnan, V ^a   Zhu, W ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b TROY UNIVERSITY   (United States)

Author keywords

Development intensive offerings; Multiple quality dimensions; Product family design

Indexed keywords

DEVELOPMENT-INTENSIVE OFFERINGS; DEVELOPMENT-INTENSIVE PRODUCTS (DIPS); MULTIPLE QUALITY DIMENSIONS; PRODUCT-FAMILY DESIGN;

COMPETITION; CUSTOMER SATISFACTION; DRUG PRODUCTS; MARKETING; PRODUCT DEVELOPMENT; QUALITY CONTROL;

PRODUCT DESIGN;

EID: 33744793209     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1050.0492     Document Type: Article

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