Service blueprinting effectiveness: Drivers of success

Managing Service Quality

Volumn 22, Issue 6, 2012, Pages 580-591

  Kostopoulos, Giannis ^a   Gounaris, Spiros ^b   Boukis, Achilleas ^b  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Hotels; Service blueprinting; Service characteristics; Service design; Services

Indexed keywords

EID: 84869448475     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521211287552     Document Type: Article

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