Service blueprinting: A potential tool for Improving cause-donor exchanges

Journal of Nonprofit and Public Sector Marketing

Volumn 16, Issue 1-2, 2006, Pages 1-20

  Polonsky, Michael J ^a   Garma, Romana ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Blueprinting; Donation exchange; Service management

Indexed keywords

EID: 33750511950     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v16n01_01     Document Type: Article

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