Textual factors in online product reviews: A foundation for a more influential approach to opinion mining

Electronic Commerce Research

Volumn 12, Issue 3, 2012, Pages 301-330

  Robinson, Regan ^a   Goh, Tiong Thye ^a   Zhang, Rui ^b  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b HARBIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Consumer decision making; Electronic word of mouth communication (eWOM); Online product review; Opinion mining

Indexed keywords

BEHAVIORAL RESEARCH; DECISION MAKING; SEMANTICS; SENTIMENT ANALYSIS; SURVEYS;

'CURRENT; CONSUMER DECISION MAKING; ELECTRONIC WORD OF MOUTH COMMUNICATION; ON-LINE OPINIONS; ONLINE PRODUCT REVIEWS; PRODUCT REVIEWS; SEMANTIC ORIENTATION; SINGLE VARIABLE APPROACHES; WORD LENGTH; WORD-OF-MOUTH COMMUNICATION;

DATA MINING;

EID: 84867485517     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-012-9095-7     Document Type: Review

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