Specification seeking: How product specifications influence consumer preference

Journal of Consumer Research

Volumn 35, Issue 6, 2009, Pages 952-966

  Hsee, Christopher K ^a   Yang, Y ^b   Gu, Y ^b   Chen, J ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b Shanghai Jiao Tong University   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649185607     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593947     Document Type: Article

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