An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers' evaluations of fish

Australasian Marketing Journal

Volumn 20, Issue 4, 2012, Pages 260-267

  Lawley, Meredith ^a   Birch, Dawn ^a   Hamblin, Denise ^b  

^a UNIVERSITY OF THE SUNSHINE COAST   (Australia)

^b Colmar Brunton ^*  (Australia)

Author keywords

Aquaculture; Country of origin; Extrinsic cues; Fish consumption; Intrinsic cues; Seafood; Sensory analysis

Indexed keywords

EID: 84866626996     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2012.05.014     Document Type: Article

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