Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency

Australasian Marketing Journal

Volumn 18, Issue 1, 2010, Pages 23-27

  Josiassen, Alexander ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Country of origin image; Halo effect; Product evaluation; Product involvement; Product origin congruency; Summary effect

Indexed keywords

EID: 75349110580     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.10.004     Document Type: Article

References (59)

1. Ahmed Sadrudin A., d'Astous Alain Product-country images in Canada and in the People's Republic of China. Journal of International Consumer Marketing 1999, 11(1):5.
2. Ahmed Sadrudin A., d'Astous Alain Perceptions of countries as producers of consumer goods: a T-shirt study in China. Journal of Fashion Marketing and Management 2004, 8(2):187-200.
3. Ahmed Sadrudin A., d'Astous Alain, Eljabri Jelloul The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries. International Marketing Review 2002, 19(4):387-407.
4. Ahmed Zafar U., Johnson James P., Ling Chew Pei, Fang Tan Wai, Hui Ang Kah Country-of-origin and brand effects on consumers' evaluations of cruise lines. International Marketing Review 2002, 19(2/3):279-303.
5. Ahmed Zafar U., Johnson James P., Yang Xia, Fatt Chen Kheng Does country of origin matter for low-involvement products?. International Marketing Review 2004, 21(1):102-120.
6. Baker Thomas L., Hunt James B., Scribner Lisa L. The Effect of introducing a new brand on consumer perceptions of current brand similarity: the roles of product knowledge and involvement. Journal of Marketing Theory and Practice 2002, 10(4):45-58.
7. Balabanis George, Diamantopoulos Adamantios Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach. Journal of the Academy of Marketing Science 2004, 32(1):80-95.
8. Balabanis George, Diamantopoulos Adamantios, Mueller Rene Dentiste, Melewar T.C. The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies 2001, 32(1):157-169.
9. Balabanis George, Mueller Rene, Melewar T.C. The human values' lenses of country of origin images. International Marketing Review 2002, 19(6):582-598.
10. Berens Guido, van Riel Cees B.M., van Bruggen Gerrit H. Corporate associations and consumer product responses: the moderating role of corporate brand dominance. Journal of Marketing 2005, 69(3):18-35.
11. Bilkey Warren J., Nes Erik Country-of-origin effects on product evaluations. Journal of International Business Studies 1982, 13(1):89-100.
12. Chao Paul The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations. Journal of Advertising 2001, 30(4):67-82.
13. d'Astous Alain, Ahmed Sadrudin A. The importance of country images in the formation of consumer product perceptions. International Marketing Review 1999, 16(2):108-126.
14. Day G.S. Buyer Attitudes and Brand Choice 1970, Free Press, New York.
15. Eroglu Sevgin A., Machleit Karen A. Effects of individual and product-specific variables on utilising country of origin as a product quality cue. International Marketing Review 1989, 6(6):27-52.
16. Friedman Hershey H., Friedman Linda Endorser effectiveness by product type. Journal of Advertising Research 1979, 19(5):63-71.
17. Good Linda K., Huddleston Patricia Ethnocentrism of Polish and Russian consumers: are feelings and intentions related. International Marketing Review 1995, 12(5):35-49.
18. Gurhan-Canli Zeynep, Maheswaran Durairaj Determinants of country-of-origin evaluations. Journal of Consumer Research 2000, 27(1):96-108.
19. Han C.Min Country image: halo or summary construct. Journal of Marketing Research 1989, 26(2):222-229.
20. Han C.Min, Terpstra Vern Country-of-origin effects for uni-national and bi-national products. Journal of International Business Studies 1988, 19(2):235-255.
21. Haugtvedt Curtis P., Petty Richard E., Cacioppo John T. Need for cognition and advertising: understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology 1992, 1(3):239-260.
22. Hilton James L., von Hippel William Stereotypes. Annual Review of Psychology 1996, 47(1):237-271.
23. Hong J.W., Zinkhan G.M. Self-concept and advertizing effectiveness: the influence of congruency, conspicuousness, and response mode. Psychology and Marketing 1995, 12:53-77.
24. Hsieh Ming-Huei, Pan Shan-Ling, Setiono Rudy Product-, corporate-, and country-image dimensions and purchase behavior: a multicountry analysis. Journal of the Academy of Marketing Science 2004, 32(3):251-272.
25. Josiassen Alexander P., Karpen Ingo O. The country-of-origin concept: the historical approach to identifying future research challenges. Australian and New Zealand Marketing Association Conference (ANZMAC) Proceedings 2007, Otago University Press, Dunedin, New Zealand.
26. Josiassen Alexander, Lukas Bryan A., Whitwell Gregory Country-of-origin contingencies: competing perspectives on product familiarity and product involvement. International Marketing Review 2008, 25(4):423-440.
27. Kamins Michael A. An investigation into the 'match-up' hypothesis in celebrity advertizing. Journal of Advertising 1990, 19(1):4-14.
28. Kirmani Amna, Sood Sanjay, Bridges Sheri The ownership effect in consumer responses to brand line stretches. Journal of Marketing 1999, 63(1):88-101.
29. Kleppe Ingeborg Astrid, Iversen Nina M., Stensaker Inger G. Country images in marketing strategies: conceptual issues and an empirical Asian illustration. Journal of Brand Management 2002, 10(1):61-74.
30. Laroche Michel, Papadopoulos Nicolas, Heslop Louise A., Mourali Mehdi The influence of country image structure on consumer evaluations of foreign products. International Marketing Review 2005, 22(1):96-115.
31. Lawrence C., Marr N.E., Prendergast G.P. Country-of-origin stereotyping: a case study in the New Zealand motor vehicle industry. European Journal of Marketing 1992, 26(3):37-51.
32. Leclerc France, Schmitt Bernd H., Dube Laurette Foreign branding and its effects on product perceptions and attitudes. Journal of Marketing Research 1994, 31(2):263-270.
33. Levitt Theodore The globalization of markets. Harvard Business Review 1983, (May-June):92-102.
34. Li Zhan G., Murray L.William, Scott Don Global sourcing, multiple country-of-origin facets, and consumer reactions. Journal of Business Research 2000, 47(2):121-133.
35. Lim J.-S., Darley W.K., Summers J.O. An assessment of country of origin effects under alternative presentation formats. Journal of the Academy of Marketing Science 1994, 22(3):274-282.
36. Maheswaran Durairaj Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations. Journal of Consumer Research 1994, 21(2):354-365.
37. Maheswaran Durairaj, Meyers-Levy Joan The influence of message framing and issue involvement. Journal of Marketing Research 1990, 27(3):361-367.
38. Misra Shekhar, Beatty Sharon E. Celebrity spokesperson and brand congruence: an assessment of recall and affect. Journal of Business Research 1990, 21(2):159-171.
39. Mittal Vikas, Tsiros Michael Does country of origin transfer between brands?. Advances in Consumer Research 1995, 22(1):292-296.
40. Morgan, Ted, 2007. Eastern Europe: Europe's Advertising Hotspots," in The Financial Times.
41. Ohmae Kenichi. Putting global logic first. Harvard Business Review 1995, (January-February):119-125.
42. Osgood C.E., Tannenbaum P.H. The principle of congruity in prediction of attitude change. Psychological Review 1955, 62:42-55.
43. Pappu Ravi, Quester Pascale, Cooksey Ray Consumer-based brand equity and country of origin relationships. European Journal of Marketing 2006, 40(5/6):696-717.
44. Petty Richard E., Cacioppo John T. Source factors and the elaboration likelyhood model of persuasion. Advances in Consumer Research 1984, 11(1):668-672.
45. Petty Richard E., Cacioppo John T., Schumann David Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research 1983, 10(2):135-146.
46. Pharr Julie M. Synthesizing country-of-origin research from the last decade: is the concept still salient in an era of global brands?. Journal of Marketing Theory and Practice 2005, 13(4):34-45.
47. Phau Ian, Prendergast Gerard Conceptualizing the country of origin of brand. Journal of Marketing Communications 2000, 6(3):159-170.
48. Schooler Robert D. Product bias in the Central American common market. Journal of Marketing Research 1965, 2(4):394-397.
49. Schooler Robert D. Bias phenomena attendant to the marketing of foreign goods in the US. Journal of International Business Studies 1971, 2(1):71-80.
50. Sirgy M.J. Self-concept in consumer behavior: a critical review. Journal of Consumer Research 1982, 9:287-300.
51. Sirgy M.J. Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research 1985, 13:195-206.
52. Sirgy M.J. Self Congruity 1986, Praeger, New York.
53. Strizhakova Yuliya, Coulter Robin A., Price Linda L. Branded products as a passport to global citizenship: perspectives from developed and developing countries. Journal of International Marketing 2008, 16(4):57-85.
54. Tung Wei, Moore Robert, Engelland Brian Exploring attitudes and purchase intentions in a brand-oriented, highly interactive web site setting. Marketing Management Journal 2006, 16(2):94-106.
55. Verlegh Peeter W.J., Steenkamp Jan-Benedict E.M., Meulenberg Matthew T.G. Country-of-origin in consumer processing of advertizing claims. International Journal of Market Research 2005, 22:127-139.
56. Wall Marjorie, Heslop Louise A. Consumer attitudes toward Canadian-made versus imported products. Journal of the Academy of Marketing Science 1986, 14(2):27-36.
57. Winter Mary The power of origins. Marketing 2004, 46-47.
58. Wong Chui Yim, Polonsky Michael J., Garma Romana The impact of consumer ethnocentrism and country of origin sub-components on young chinese consumers' assessments. Asia Pacific Journal of Marketing and Logistics 2008, 20(4):455-478.
59. Zaichkowsky J.L. The personal involvement inventory: reduction, revision, and application to advertising. Journal of Advertising 1994, 23(4):59-70.