Consumer evaluation of fish quality as basis for fish market segmentation

Food Quality and Preference

Volumn 18, Issue 4, 2007, Pages 651-661

  Verbeke, Wim ^a   Vermeir, Iris ^a,b   Brunsø, Karen ^c  

^a GHENT UNIVERSITY   (Belgium)

^b Department of Marketing ^*  (Belgium)

^c AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Consumer; Fish; Information; Involvement; Perception; Quality; Segmentation

Indexed keywords

EID: 33846503270     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2006.09.005     Document Type: Article

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