Consumer willingness to pay for cue attribute: The value beyond its own

Journal of International Food and Agribusiness Marketing

Volumn 22, Issue 1-2, 2010, Pages 108-124

  Gao, Zhifeng ^a   Schroeder, Ted C ^b   Yu, Xiaohua ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

^c UNIVERSITY OF GÖTTINGEN   (Germany)

Author keywords

Country of origin; Food label; Label information; Willingness to pay

Indexed keywords

EID: 77951429872     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1080/08974430903372898     Document Type: Article

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