How context shapes category inferences and attribute preference for new ambiguous products

Journal of Consumer Psychology

Volumn 22, Issue 4, 2012, Pages 529-544

  Noseworthy, Theodore J ^a   Wang, Juan ^b   Islam, Towhidul ^c  

^a UNIVERSITY OF CINCINNATI   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

^c UNIVERSITY OF GUELPH   (Canada)

Author keywords

Attribute preference; Context effects; Discrete choice; Hybrid products; Nonalignable differences; Single category beliefs

Indexed keywords

EID: 84866333208     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.04.004     Document Type: Article

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