When does choice reveal preference? Moderators of heuristic versus goal-based choice

Journal of Consumer Research

Volumn 36, Issue 1, 2009, Pages 137-147

  Drolet, Aimee ^a   Luce, Mary Frances ^b   Simonson, Itamar ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b DUKE UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649214030     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/596305     Document Type: Article

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