The Language of Marketplace Rituals: Implications for Customer Experience Management

Journal of Retailing

Volumn 88, Issue 3, 2012, Pages 367-383

  Otnes, Cele C ^a   Ilhan, Behice Ece ^b   Kulkarni, Atul ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b PURDUE UNIVERSITY CALUMET   (United States)

^c UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Communication; Customer experience management; Language; Retail atmospherics; Rituals

Indexed keywords

EID: 84865546255     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2012.02.002     Document Type: Article

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