A cultural analysis of Japanese tourists: challenges for tourism marketers

European Journal of Marketing

Volumn 33, Issue 11-12, 1999, Pages 1203-1227

  Reisinger, Yvette ^a   Turner, Lindsay ^b  

^a MONASH UNIVERSITY   (Australia)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

Australia; Cultural diversity; Japan; Marketing strategy; Service providers; Tourism

Indexed keywords

EID: 85135353007     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910292348     Document Type: Article

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