Playing to win: An explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK

Journal of Retailing and Consumer Services

Volumn 12, Issue 1, 2005, Pages 1-13

  Jamal, Ahmad ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Ethnic entrepreneurs; Ethnic entrepreneurship; Marketing strategy; Marketing to ethnic minorities; SME marketing

Indexed keywords

ENTREPRENEUR; MARKETING; RETAILING; SMALL SCALE INDUSTRY; STRATEGIC APPROACH;

EID: 7244245668     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.01.001     Document Type: Article

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