Fielding ethnographic teams: Strategy, implementation and evaluation

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 268-276

  Sherry, John F ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891015191     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00028     Document Type: Chapter

References (26)

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