A service-dominant logic for marketing

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 219-234

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84865435705     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n12     Document Type: Chapter

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