Relationship Quality-Relationship Value and Power Balance in Business Relationships: Descriptives and Propositions

Journal of Business-to-Business Marketing

Volumn 19, Issue 3, 2012, Pages 248-285

  Mysen, Tore ^a   Svensson, Göran ^a   Högevold, Nils ^a  

^a Oslo School of Management   (Norway)

Author keywords

business marketing; business relationships; industrial marketing; power balance; relationship quality; RELQUAL; retail supply chain; satisfaction; value

Indexed keywords

EID: 84865245945     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/1051712X.2012.638469     Document Type: Article

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