Value creation in supply chain relationships: A critique of governance value analysis

European Journal of Marketing

Volumn 43, Issue 5-6, 2009, Pages 630-639

  Hammervoll, Trond ^a  

^a UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Buyer seller relationships; Marketing strategy; Supply chain management; Value chain

Indexed keywords

EID: 69849088928     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910946963     Document Type: Article

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